4 ways in which Apple strengthens your privacy on iOS 15: Siri, Mail and more

This story is part of the Apple event, our full coverage of the latest news from Apple headquarters.

As expected, Apple took steps to strengthen your privacy credentials on WWDC 2021, announcing a slew of new privacy changes which will affect the popular iPhone apps and services. If you are like me — one of the billion and more people in This world who use an iPhone – so I’d say it is worth getting a head start on the string of new hopefully sooner or later privacy updates will arrive on your iPhone (and iPad) in the fall, with Apples latest mobile software iOS 15. The public beta is ha already anyway, so if you feel comfortable with potential bugs, you can go ahead and download iOS 15 at this moment.

In short, privacy changes, unveiled in June, it will give it is best to check the data you are sharing with the third party and I’ll tell you how those apps we are using data from your Apple devices. In some cases, the changes also limit data collection. Although this privacy changes it may not drastically change your daily life experience – except maybe in the case of Siri – are worth know. They can get upset about how your apple device interacts with the Internet, in particular third parties who crave your personal information.

To maintain in mind, Apple has long been using privacy as a strength to stay in feet out from rivals like Google and Facebook. Although the Cupertino-based company has insisted on consumer data protection from digital advertisers and internet service providers reportedly beefed up their search ad business at the same time, and also hired (and then fired) a former Facebook advertising executive.

there is also a catch: Most new privacy features are available for free, but not only of theirs. To take advantage of others, you will need to own a newer Apple device or pony up some cash to buy a new one.

These privacy changes to have digital advertisers and even journalists behind popular newsletters up in arms for reasons that I won’t enter here. but they are good news for you, regardless of what could be Apple’s motives.

Siri gets more safe thanks to in-device audio processing

With iOS15, one of the biggest privacy issues for voice assistants will be stamped out, according to Apple.

Unlike the Amazon Echo and pretty much everyone else competitors, Siri will no longer send your audio to servers for processing. Instead, it will process the sound of your voice directly on your apple device, thanks to on-device Vocal recognition. Apple said the iPhone and iPad will benefit from in processing power on Apple devices for analyzing speech, which means Siri will no longer do it need an active internet connection to work. For you this means that Siri will respond to basic commands such as setting an alarm, setting a reminder, or launching an offline app. This update does not include asking Siri to search on the web for something.

Beyond the amp-up privacy, Apple says you can expect Siri’s response time to speed up for some requests, as audio processing can now take place offline.

As I said before, some privacy features Having a catch. For this one, Stacked iPhones and iPads only with the A12 Bionic chip can take advantage of this by Siri in-device audio processing when running when out.

The app privacy report will be given important information on third-party access to data and sensors

If you were a fan of the Transparency of Apple App Tracking feature, then you will probably love the app privacy report too. Taking a page from the Safari playbook, the report will be a new accessible section in Settings, for an overview of how apps treat your privacy. You can see when individual apps request access features like the camera, microphone and also see where or with whom your data could be shared within the last seven days, carrying an added layer of transparency to iOS 15.

Safari and Mail Privacy Protection: Hides your IP address

Apple Mail Privacy protection feature coming to the Mail app will limit the number of data senders collect from you when you open their promotional emails or even newsletters. In particular, the feature wants to give you the option to hide your IP address, so that it cannot be linked to other online activities or used to determine the location. This feature can potentially prevent spam email marketers from learning more about your email or internet activity.

here is how Apple described it:

“In the Mail app, Mail Privacy Protection prevents senders from using invisible pixels to collect information on the user. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so that it cannot be linked to other online activities or used to determine the location.

Apple also said IP address obfuscation will also happen on Safari.

Read our Guide on How Businesses are becoming more Mailmark Compliant here:

iCloud Plus private relay feature encrypt web traffic

Apple also announced with paid subscribers on iCloud Plus will get a couple of new privacy features.

One of them is Safari’s private relay feature, which is designed to hide an individual web browsing behavior from advertisers and internet service providers. It will do this by encrypting the traffic out of an Apple device so that it cannot be intercepted by third parties including Apple, who can then go on to read what you are looking for.

The second feature it’s called hide my email. If you are a subscriber, will allow you to enter a random email generated at the time of signing up for things – like a new account with an online dealer – and the feature will have everything sent forwarded directly to your actual email address. The idea is that fewer companies will have access to people’s direct email addresses.