The “Tik Tok” network will soon allow its users to purchase goods offered by content producers directly on the platform, a new step that strengthens the efforts to create an integrated system on this application.
The announcement comes in the context of the partnership launched in October 2020 with Shopify, which allows brands to start businesses online. Initially, this deal allowed Shopify’s Canadian users to promote their products on TikTok.
Sellers will also be able to create a mini-store on “Tik Tok” and include direct links to products in videos posted on the platform, which has more than one hundred million users in the United States alone.
Star of Reality TV
The star of reality TV, Kylie Jenner, who launched a cosmetics brand worth hundreds of millions of dollars, will be among the first merchants to use these new services, according to a statement from Shopify.
For his part, Blake Chandley, Head of Business Ventures of TikTok, stated in the statement that TikTok “is positioned in unique way between content and commerce. These new features make it easier for businesses of all sizes to produce engaging content that draws consumers to stores online. “”.
Tik Tok, a subsidiary of the Chinese group ByteDance, has been slow to obtain financial returns from its contents, despite the significant growth it has seen for two years.
Most social network try to exploit their popularity and user demand in commercial agreements that form a pillar of their ability to continue with advertising.
Instagram, as well as Snapchat, offers a feature that allows you to purchase products directly from its application.
