This September, Apple unveiled the much-anticipated iPhone 17 lineup, including the sleek new iPhone Air, alongside refreshed Apple Watches and upgraded AirPods Pro 3. Keeping pace with its latest hardware, Apple also announced the upcoming release of iOS 26 and WatchOS 26, both set to enhance user experience significantly.
iPhone 17: Brighter and Better Display
The most exciting update for the mainstream iPhone model is its new ProMotion (120Hz VRR) display, previously exclusive to Pro models. The base iPhone 17 now boasts a vibrant 6.3-inch screen, reaching brightness levels of up to 3,000 nits, all while featuring improved scratch and glare resistance. The performance gains come courtesy of the A19 chip, offering a five-core GPU and fast charging capabilities.
The revamped front camera now sports an 18-megapixel square sensor, ideal for flexible framing and enhanced stabilization, while the primary camera is upgraded to 48 megapixels, providing users with stunning photo quality. Starting at $799 in the U.S., the iPhone 17 is also available for preorder in the UK at £799 and Australia at AU$1,399.
Introducing the iPhone Air: Thin Meets Powerful
Apple has rolled out the ultra-thin iPhone Air, measuring just 5.6mm. Featuring a polished titanium frame and Ceramic Shield glass, the device proudly offers all-day battery life. The iPhone Air comes equipped with a high-quality 6.5-inch ProMotion XDR display and the powerful A19 Pro processor, making it perfect for tech-savvy users seeking performance without bulk.
Connectivity enhancements include Wi-Fi 7 and Bluetooth 6, coupled with impressive photography capabilities from its 48-megapixel Fusion camera and Center Stage front camera enabling unique live combinations of both. Pricing starts at $999 (£999, AU$1,799).
iPhone 17 Pro and Pro Max: A Videographer’s Dream
For the creatives, the iPhone 17 Pro and Pro Max offer thrilling upgrades like an advanced triple-camera Fusion Telephoto system featuring three 48-megapixel cameras. These models boast enhanced cooling systems and up to 39 hours of video playback, catering specifically to videographers looking to capture stunning content. With a starting price of $1,099 (£1,099, AU$1,999), both models are equipped to deliver on performance and quality.
Apple Watch Series 11: Enhanced Features and Design
The Apple Watch Series 11 showcases a thinner profile, improved scratch resistance, and 5G support, extending battery life to a remarkable 12 hours. Health features have also seen significant enhancements, like blood pressure tracking and better sleep analytics. Prices begin at $399 (£369, AU$679).
New Enhancements in AirPods Pro 3
The AirPods Pro 3 take a significant leap forward with live translation capabilities and improved active noise cancellation. These earbuds are designed not just for music but also enhance fitness tracking, incorporating heart-rate and calorie monitoring through integration with the power of iOS. Battery life extends to eight hours with ANC and ten hours in transparency mode, ensuring a lasting experience.
Accessories for the iPhone 17 Lineup
The newly launched iPhone Air requires specific accessories, including a polycarbonate bumper and translucent case, available at starting prices of $39 and $49 respectively. Users needing additional battery life can opt for a $99 MagSafe battery. For the iPhone 17 Pro and Pro Max, cases feature updated designs accommodating the enhanced camera setup, with a new TechWoven material MagSafe case available for $59.
Magnetic attachment points are now included with various cases, alongside a unique $59 Cross-Body Strap, introducing creative ways to carry your device while ensuring style and functionality.