Facebook Surpasses 3 Billion Monthly Active Users, META Reports
Facebook has more than 3 billion monthly active users, according to Meta’s latest quarterly report. That’s quite the staggering number. Even though Facebook has declined in popularity among younger people, the platform is far from dead. Across Meta’s entire family of apps — which includes WhatsApp, Instagram, Messenger and now Threads — there were 3.88 billion monthly active users. That’s almost half of the world population.
Milestones are fun, but perhaps more importantly for Meta and its investors, daily active users have continued to grow too. Facebook has 2.064 billion daily active users, up from 2.037 billion last quarter. That growth is pivotal, because in the final quarter of 2021, Facebook reported its first-ever quarterly decline in daily active users.
This growth could be driven in part by Reels, the TikTok copycat feature that Meta has been pushing heavily across Instagram and Facebook. According to Meta CEO Mark Zuckerberg, Reels get 200 billion plays per day across the family of apps.
The new, text-based social platform that’s tied with Instagram, Threads, is also doing quite well, per Zuckerberg’s comments.
“I think we have the most exciting roadmap ahead that I’ve seen in a while,” Zuckerberg said, sounding noticeably more chipper than he has on some recent earnings calls, when Meta posted concerning revenue declines. “We saw unprecedented growth out of the gate, and more importantly, we’re seeing more people coming back daily than I expected.”
Threads hit 100 million users within five days. Naturally, not all of those people are going to become dedicated Threads posters. But last week, Zuckerberg posted that “10s of millions of people come back daily,” which is quite impressive.
of Facebook’s User Base
Meta’s latest quarterly report reveals that Facebook has surpassed 3 billion monthly active users. Despite waning popularity among younger individuals, Facebook and its family of apps, including WhatsApp, Instagram, Messenger, and Threads, collectively boast a staggering 3.88 billion monthly active users. This figure accounts for nearly half of the world’s population, cementing Facebook’s position as a dominant social media platform.
Encouraging and Growth
In addition to reaching impressive milestones, Meta’s focus on daily active users has proven successful. Facebook now boasts 2.064 billion daily active users, representing an increase from the previous quarter. This growth is particularly significant as Facebook experienced its first-ever decline in daily active users in the final quarter of 2021. Mark Zuckerberg attributes this growth partly to Reels, a TikTok-inspired feature implemented across Instagram and Facebook. With 200 billion daily plays across the Meta family of apps, Reels has undoubtedly contributed to the platform’s continued popularity.
Positive Reception for Threads and Promising Future
Speaking about the newly introduced text-based social platform, Threads, Zuckerberg expresses optimism and excitement. Threads, which is linked with Instagram, has garnered significant attention with 100 million users within just five days of its launch. Although not all users may actively engage in posting content, the fact that “10s of millions of people come back daily” showcases the platform’s potential for fostering user loyalty and engagement.
Overall, Meta’s quarterly report highlights the immense reach and continued growth of its social media platforms. With an exciting roadmap ahead and a clear focus on attracting and retaining users, Meta is poised for further success in the evolving digital landscape.
