Elon Musk-Owned Social Network X Lowers Requirements for Creator Payout Program
Elon Musk-owned social network X, formerly Twitter, said late Thursday that it is lowering requirements for its creator payout program. The company said that the creators who have garnered 5 million impressions in the last three months will be eligible for ad revenue sharing — a third of the previous 15 million impression requirement.
Creators will be able to withdraw as low as $10 instead of $50, the company said. Users still need to be verified and must have at least 500 followers to qualify for payouts.
Shortly after the announcement, Musk added a stipulation, stating that only impressions from verified accounts would be considered for ad revenue sharing. “Scammers will otherwise use bots to spam views to infinity,” he cautioned.
Currently, X doesn’t offer its users a way to check their posts’ “verified views.” It is unclear how creators will be able to find how many views or impressions their posts received from verified users.
The company started paying some eligible creators in July and later in the month, it opened up the program to verified creators globally. Musk said in June that the first block of creator payouts will amount to nearly $5 million.
X said last week that due to a surge in sign-ups, the scheduled payout for July 31 experienced a delay.
Earlier in the week, X announced new sensitivity settings for advertisers to let them choose levels like “Relaxed,” “Standard,” and “Conservative.” These levels will decide what kind of content can appear adjacent to their ads. This is an expansion of the social media company’s partnership with Integral Ad Science (IAS), which it started working with in January to tell marketers if their ad is placed around inappropriate content.
On Thursday, X CEO Linda Yaccarino said in a Spaces conversation that the company is close to “break-even.” In her first interview after taking over the executive seat at the company, Yaccarino also revealed that X was working on a feature to let users video call each other.
Article Summary
The Elon Musk-owned social network X, formerly known as Twitter, has announced that it is lowering the requirements for its creator payout program. Creators who have garnered 5 million impressions in the last three months will now be eligible for ad revenue sharing, down from the previous requirement of 15 million impressions. Additionally, creators can now withdraw as low as $10 instead of $50. However, users still need to be verified and have at least 500 followers to qualify for payouts.
Encouraging
This announcement by X opens up the opportunity for more users to get paid for their posts, creating an incentive for creators to actively engage with the platform. By lowering the eligibility threshold and minimum payout threshold, X aims to attract a larger pool of creators and increase user engagement.
Implications of Verified Accounts
Elon Musk added a stipulation that only impressions from verified accounts would be considered for ad revenue sharing to prevent scammers from artificially inflating views. However, it is currently unclear how creators will be able to access information about their posts’ verified views.
Creator Payouts and Delays
X began paying eligible creators in July and later expanded the program to verified creators globally. The first block of creator payouts is expected to amount to nearly $5 million. However, the payout scheduled for July 31 experienced a delay due to a surge in sign-ups, indicating a high level of interest in ad revenue sharing among content creators.
New Sensitivity Settings for Advertisers
X recently announced new sensitivity settings for advertisers, allowing them to choose specific content levels for their ads. This expansion is part of the company’s partnership with Integral Ad Science and aims to prevent ads from appearing alongside inappropriate content.
Growth and Future Developments
X CEO Linda Yaccarino stated that the company is close to breaking even, indicating positive growth and financial stability. Additionally, X is working on a feature that will enable users to video call each other, further enhancing user engagement and expanding the platform’s capabilities.
