The European Union fines Facebook $414 million for this

Facebook’s parent company Meta Platforms was hit with fines totaling more than $400 million on Wednesday as the Irish privacy regulator concluded the company’s advertising and data handling practices violated the laws privacy policy of the EU.

Ireland’s Data Protection Commission (DPC) said Mita should be obliged to pay two fines, the first of 210 million euros ($222.5 million) for breaches of the General Data Protection Regulation in the EU European Union, while the second of 180 million euros related to violations of the same law by the company’s Instagram app.

The combined fines amount to 390 million euros ($414 million), according to CNBC, which has been scrutinized by Al

The fines mark the conclusion of two lengthy investigations into Meta’s practices by the Irish regulator, which has been criticized for delays in the process since an investigation into the case opened in May 2018.

The General Data Protection Regulation (GDPR) imposes stringent requirements on companies in regarding the processing of personal data.

Under the law, companies that break the rules risk fines of up to 4% of global annual turnover.

The committee issued its ruling on Wednesday, requiring the company to reconcile its data processing operations within three months.

For its part, ‘Meta’, which changed its name from ‘Facebook’ in 2021, said Wednesday in a statement that it intends to appeal the ruling, noting that the decision does not amount to banning personalized ads and businesses can continue to use “meta” platforms to target users with ads. .

“The suggestion that personalized ads can no longer be served by Meta in Europe unless a user agreement is first requested is incorrect,” a Meta spokesperson said.

“There has been a lack of regulatory clarity on this issue and debate between regulators and policy makers on the most appropriate legal basis in a particular case has been going on for some time,” he added.

“For this reason we strongly oppose the DPC’s final decision and believe we fully comply with the GDPR in reliance on the contractual necessity of behavioral advertising given the nature of our services and as a result we will appeal the substance of the decision ».

“great success”

Previously, Meta Platforms relied on your consent to process your information for behavioral advertising purposes.

However, after entering in force of the GDPR, the company has changed the terms of service for Facebook and Instagram and has changed the legal basis on which it processes this information in something called “contractual necessity”.

Max Schrems, an Austrian privacy activist, filed a complaint claiming that this change forced users to agree to their information being processed for ad targeting in change in the use of platforms.

Sharmus stated, in a statement on Wednesday said the DPC’s latest decision means Meta will have to develop a version of its apps that doesn’t use personal data for advertising within 3 months.

He confirmed that Meta can still ask users to approve ads with a “yes/no” option.

“This is a major blow to Meta’s profits in the European Union,” added Sharmus. they can change their minds in any time.”

It said, “The decision also ensures equal opportunity with other advertisers who also need to obtain enabling approval.”

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