According to international consulting firm Interbrand, Apple has maintained its position in the list of the most valuable companies in the world, with a market capitalization of $ 2.2 trillion and a brand value of $ 482.2 billion.
Followed by Apple in the top five are Microsoft ($ 278.3 billion), Amazon ($ 275 billion), Google ($ 252 billion) and Samsung ($ 88 billion).
Read more: Apple cuts “iPhone 14” production by 3 million phones in 2022
The automaker Toyota was the most valuable non-tech-focused name, with Interbrand alone valuing its brand at $ 60 billion, Coca-Cola ($ 58 billion), Mercedes-Benz ($ 56 billion), Disney ($ 50 billion) billion) and Nike ($ 50 billion). dollars), according to a report published by “arabianbusiness” and seen by “Al Arabiya Net”.
Gonzalo Brugo, Global CEO, Interbrand
Gonzalo Brugo, Interbrand Global CEO, said: “These top 10 brands defy the rules. They build exceptionally strong relationships with their customers, enabling them to expand their brand equity beyond traditional products, industries or materials. . In terms of leadership, potential and change, and from all of this comes the value ”.
2022 was a good year for Microsoft in as it saw a 32% increase in brand value, which saw it overtake Amazon in second place. On the other hand, Facebook experienced a 5% drop in brand value.
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