The most prestigious brands in the world .. “Apple” in head

According to international consulting firm Interbrand, Apple has maintained its position in the list of the most valuable companies in the world, with a market capitalization of $ 2.2 trillion and a brand value of $ 482.2 billion.

Followed by Apple in the top five are Microsoft ($ 278.3 billion), Amazon ($ 275 billion), Google ($ 252 billion) and Samsung ($ 88 billion).

Read more: Apple cuts “iPhone 14” production by 3 million phones in 2022

The automaker Toyota was the most valuable non-tech-focused name, with Interbrand alone valuing its brand at $ 60 billion, Coca-Cola ($ 58 billion), Mercedes-Benz ($ 56 billion), Disney ($ 50 billion) billion) and Nike ($ 50 billion). dollars), according to a report published by “arabianbusiness” and seen by “Al Arabiya Net”.

Gonzalo Brugo, Global CEO, Interbrand

Gonzalo Brugo, Interbrand Global CEO, said: “These top 10 brands defy the rules. They build exceptionally strong relationships with their customers, enabling them to expand their brand equity beyond traditional products, industries or materials. . In terms of leadership, potential and change, and from all of this comes the value ”.

2022 was a good year for Microsoft in as it saw a 32% increase in brand value, which saw it overtake Amazon in second place. On the other hand, Facebook experienced a 5% drop in brand value.

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