The new European law imposes strict rules on American tech giants

On Tuesday, a European Parliament committee that is writing new rules for tech companies approved measures that could affect major US and European tech companies.

Lawmakers voted to approve the measures contained in the digital markets bill, which reads:

Forcing the interoperability of messaging apps or platforms of social media of a company, to prevent users from feeling compelled to use an app because that’s where their friends are.

It will also prohibit behavioral ad targeting for minors.

The law will impose fines of up to 20% of the annual global sales of companies that violate the law.

Responsible companies under the DMA will include Amazon, Facebook, Google, Microsoft, Apple and Booking and may subsequently reach the markets online Zalando and Alibaba.

The vote was an important step towards finalizing the technological rules in the European Union, which should enter in force next year.

Parliament will start negotiations with EU Member States and the Commission in early 2022.

For his part, the European Parliament’s chief negotiator, Andreas Schwab, defended the law, saying that the European Commission has only limited resources to monitor the law on digital markets.

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