According to one studio published yesterday, a large portion of the general public prefers to avoid watching news they believe cause anxiety and frustration, such as those related to the Covid-19 pandemic, the war in Ukraine and the economic crisis. The results of the studio represent a real challenge for companies operating in the media, in as much as the issues that journalists consider most important, such as political crises, international conflicts and pandemics, seem to be an alienating factor for some people ”. notes Nick Newman, the lead author of the studio conducted by the Reuters Institute. This annual report focuses on media digital is based on surveys online conducted by YouGov with the participation of 93,000 people from 46 countries. The polls of questyear were organized in late January and early February. Then in April another survey of 5,000 people from five countries (UK, US, Germany, Poland and Brazil) was conducted to complement previous polls taking into account the war. in Ukraine erupted in February. In total, four out of ten respondents (38%) indicated that they could deliberately avoid following the news. In 2017, the percentage of those who deliberately refrained from reading the news reached 29%. In five years, this percentage had doubled in Brazil (54%) and the United Kingdom (46%). In France it rose to 36%, after being 33% in 2019 and 29% in 2017. This willingness to avoid the news, or at least choose to follow some of it, has come at a faster pace in two northern European countries, reaching 20% in Finland and Denmark. In Japan it is 14%. To justify their decision, about half of the respondents (43%) who avoid following the news say they are disgusted by its repetition. in particularly those related to the pandemic or political developments. – “Anxious” – More than a third of respondents (36%) confirm that this news leads to feelings of frustration (in particularly among children under 35, as well as in the United Kingdom and the United States). 29% of people who avoid following the news consider it biased and don’t trust its content. The survey conducted for the year 2022 generally shows a decrease in the percentage of people who trust mediaafter these numbers saw a recovery last year (42% of respondents trust it, compared to 44% in 2021).