A new studio revealed that virtual meetings of the “Zoom” application could have a negative impact on companies, which increased demand from institutions with the outbreak of the new “Corona” pandemic two years ago, with the implementation of the work by political house.
The studio indicated that these meetings may have an impact on the production of new ideas and suggestions through so-called “brainstorming”, as well as on the ability of the team of work to exchange ideas in effectively, which affects the growth and revenues of many companies.
The authors of the studiopublished in Columbia University’s scientific journal Nature, put it in they couple nearly 1,500 people via video call or in person and asked them to come up with new product ideas.
They found that couples interacting face-to-face produced more creative ideas than couples communicating virtually.
To investigate how the use of video calling affects collaborative idea generation, the researchers recruited 1,490 people in five communication infrastructure company sites (in Europe, Middle East and South Asia).
The studio showed that couples who worked through the Zoom app produced one media of 7.43 ideas per hour, while their peers who communicated in person produced one media of 8.58 ideas.
However, when it came to calling for an established idea to be implemented, video calling pairs were no less effective.
The authors of the studio they suggest that video calls focus on on-screen communication, narrowing people’s attention and hindering “the broad and expanded process of generating ideas.” The studio points out that one of the main disadvantages of the job is the presence of a smaller community.
Scientists confirmed that couples’ ability to generate creative ideas was significantly related to their ability to make eye contact with their partners and stare at the room.
Conversely, they explained that when two people look into each other’s eyes on the screen, neither appears to be communicating with the other, which can affect communication and lead to fewer ideas. in general.
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