Twitter Announces Controversial Cross-Promotional Changes

Twitter makes many contentious announcements regarding a cross-promotion, instantly increasing its user base.


Many users are upset with Twitter’s recent announcements of numerous contentious modifications to the social media network. These adjustments will be made to individual tweets and account for cross-promotion about other social media sites. This controversy has been added to the long list that has surfaced during Elon Musk’s brief time as CEO of Twitter.

The response to Musk’s purchase of Twitter a few months ago has not been kind. Musk has become the punchline for its users due to the CEO’s scorn and mockery, checkmark verification issues, Twitter layoffs, and many controversies. However, Musk insists that the platform is dedicated to free expression before implementing a rule that some users believe directly contradicts that idea. According to a statement made on the Twitter support account, the network won’t permit any accounts or tweets that cross-promote to other platforms.

The tweet thread begins by stating that its members have participated on other social media sites and will no longer permit free promotion of particular social media websites moving forward. Additionally, Twitter will start deleting accounts and tweets and banning messages mentioning other social media sites, including Facebook, Instagram, and Mastodon. Additionally, Twitter will block users or tweets that use social media link aggregators like linktr. ee and lnk. bio.


Specifically, we will remove accounts created solely to promote other social platforms and content that contains links or usernames for the following platforms: Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr, and Post. — Twitter Support (@TwitterSupport) December 18, 2022

It notes that some circumstances, such as generic cross-posting, sponsored promotion, or advertising for any forbidden platforms, won’t breach this new policy. This announcement nevertheless angered many users, especially artists, as it virtually closed down any avenue for users to promote material and caused them to be unfairly punished for engaging with people through social networking networks that aren’t Twitter. More criticism was leveled because this restriction was put in place after users had already begun leaving Twitter in large numbers and the service was “losing” to other platforms.

Other users, including those in Europe, expressed worry about this action because they thought it broke the local laws there. Some predict it could see a geoblock in Europe in the future. Some have already tried to post certain tweets concerning social media networks and have been met with failure. This ban does not apply to other sites like YouTube or Twitch, which further adds to worries about Twitter’s future and its viability under Musk’s leadership. Twitter is a significant resource for announcements, news, and other expressions of creativity. The platform’s user base is becoming more anxious due to these new restrictions, with many believing that it’s only a matter of time before the platform is rendered useless.