Savannah Simms, Katie Garren and Diana Kennedy founded the Price Simms Women’s Circle to create a supportive environment for female employees and foster woman-to-woman mentorships. Kennedy, who dropped out of high school at age 18, was inspired to create this circle after recognizing the lack of diversity in the automotive industry and the need for a culture that makes women feel comfortable. The circle is now active at all 14 of the group’s stores and has 80 members. Through initiatives such as redacting applicants’ names on resumes, celebrating different cultures and hosting empowerment discussions, the Price Simms Women’s Circle has created a diverse and inclusive environment that is beneficial to both employees and customers. This is evident in the store’s ranking on Automotive News’ 2022 Best Dealerships To Work For list and the Price Simms Family Dealerships’ ranking on Automotive News’ list of the top 150 dealership groups.
Diana Kennedy’s story is a testament to the power of the automotive industry and the importance of creating an environment that is inclusive and supportive of female employees. The Price Simms Women’s Circle is an example of how a small idea can have a big impact on the lives of women in the automotive industry. By fostering a culture of diversity and inclusion, the Price Simms Women’s Circle is helping to create a more equitable and welcoming environment for all. This is not only beneficial for women in the automotive industry, but for everyone who works or visits the store. The Price Simms Women’s Circle is a shining example of how small steps can lead to big changes.
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