Technology

PlayStation Plus Loses Nearly 2 Million Subscribers Months After Relaunch

By Mitchell

November 02, 2022

It doesn't look like Sony's relaunch of PlayStation Plus in June is going exactly as planned. The latest financial report from the Japanese giant shows that between July and September this year, Plus lost 1.9 million subscribers since it started.

PlayStation Plus 

Sony's Chief Financial Officer Hiroki Totoki said, "There hasn't been much momentum." However, the company's sales have gone up by 10%.

PlayStation Plus 

As VGC noticed, the report shows that the number of PlayStation Plus subscribers dropped after the much-hyped relaunch, from 47.3 million to 45.4 million.

PlayStation Plus 

Still good numbers, almost twice as good as what Microsoft can say about Game Pass, but not what Sony would have hoped for given how much better the subscription service is.

PlayStation Plus 

The relaunch of PlayStation Plus was not an easy deal to figure out. With the addition of three overlapping tiers that made it hard for potential subscribers to know which tier gave them access to which era of games

PlayStation Plus 

it's easy to see why all the promotional noise in June would have reminded a lot of people that money is being taken out of their account every month.

PlayStation Plus 

Since they would then have had to figure out which version of the new service they wanted, it makes sense that people who hadn't used it in a long time would have just cancelled.

PlayStation Plus 

Even more surprising is that the rebooted offers, which let you play hundreds of old PlayStation games for a monthly fee, haven't brought in a big new audience.

PlayStation Plus 

but by winter, that number had dropped to 47.4 million. Even though the site was relaunched, it looks like this trend has continued, as the number of users has dropped by 2.6 million since last year's peak.

PlayStation Plus 

It's up 10% to 116 billion ($788 million), which, as VGC points out, means they're making more money per subscriber, even though the number of subscribers is going down.

PlayStation Plus 

When asked about these numbers during an earnings call, CFO Hiroki Totoki said (via VGC's translation) that he thought it was because people went back outside after the worst of the pandemic

PlayStation Plus 

Totoki told investors that "very good titles" and better promotion should help turn things around. He ended by saying, "We think we can get better."

PlayStation Plus 

In January of this year, there were 25 million subscribers to Game Pass, which was up from 18 million the year before. So, Microsoft is still far behind Sony, but it's getting closer to Sony.

PlayStation Plus 

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