What Michelin stars add to restaurants and how they translate in profits?

The site search web Chef’s Pencil cooking show that the ingredients for a Michelin-starred meal can only cost a dollar and a half, but most restaurants that have received the prestigious award charge significantly higher prices, in media $ 300 to $ 400 for a single meal without drinks.

The Michelin stars are part of the restaurant rating system of the famous Michelin Guide, created by brothers André and Edouard Michelin, owners of the tire company in France.

First launched in 1900, the guide contained maps and directions on how to change a tire and where to find accommodations, restaurants and gas stations. The brothers were hoping that showing all the places in you could go with aauto, more people would buy aauto, and therefore more people would buy Michelin tires.

It wasn’t until 1926 that Michelin stars appeared in the guide, and the guide was accused of bias towards French restaurants when it developed in the early years.

But that has certainly changed almost 100 years after its launch, and today Tokyo is the most Michelin-starred city in the world with more than 200 restaurants.

Paris ranked second, while the Japanese cities of Osaka and Kyoto also ranked third and fourth, and most Michelin-starred restaurants in other countries are Japanese.

According to chef Joël Robuchon, who has the highest number of Michelin stars in the world, with each additional star awarded, restaurants often see a gradual increase in sales.

One Michelin star increases sales by 20%, two stars increase sales by 40% and three stars increase sales by 100%.

It is worth noting that the Michelin star is now also awarded to small and non-luxury restaurants, including Singapore, one of the cities known for having obtained Michelin stars for food. truck furniture or food truck, where the price of a meal is $ 5 to $ 10, but you have to wait in a queue that can exceed an hour. .

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