Why Did the Automaker Decide to Stay on the Sidelines This Year Despite New NFL Sponsorship Deal?

Toyota’s recent decision to abstain from advertising during the Super Bowl for the second consecutive year has come as a surprise to many, especially given their costly agreement to become the NFL’s automotive sponsor at the end of last year.

The Decision to Stay on the Sidelines

Toyota has been a consistent advertiser during the Super Bowl for a number of years, with a track record of running ads during every game from 2018 to 2022. However, the automaker decided to skip last year’s event, and no official statement has been made regarding the reasoning behind this decision.

It remains to be seen whether Toyota will choose to participate in future Super Bowl advertising campaigns.

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