Why Donald Trump is Urging Supporters to Give Anheuser-Busch a Second Chance: Insights from Dana White

Former President Donald Trump recently wrote a social media post in which he asked his supporters to give Anheuser-Busch a “second chance.” This request came after UFC president Dana White personally approached Trump to support the beer company, confirmed a source familiar with the situation to .

Anheuser-Busch faced significant backlash last year due to its Bud Light marketing campaign featuring transgender influencer Dylan Mulvaney.

According to the source, Dana White directly contacted Trump to encourage positive commentary about Anheuser-Busch. The UFC president’s goal was to improve the beer company’s reputation.

In a post on his social media platform Truth Social, Trump showed a detailed understanding of Anheuser-Busch’s operations. He highlighted the company’s $700 million annual spending on American farmers, its employment of 65,000 Americans, and its provision of scholarships to fallen military members’ families. Trump questioned if Anheuser-Busch deserved a second chance and referred to it as a “great American brand.”

TKO Group Holdings, the owner of UFC, announced a partnership with Anheuser-Busch in October to make Bud Light the official beer partner of the mixed martial arts company. The deal was reportedly worth $100 million.

White emphasized the alignment of UFC’s core values with those of Anheuser-Busch in a press release announcing the partnership.

Neither UFC nor Anheuser-Busch provided comments regarding White’s conversation with Trump or the recent social media post.

In his Tuesday social media post, Trump also threatened to reveal a list of companies he considers “woke.” He stated his intention to expose these companies, suggesting that his followers should take action against them.

Trump had initially criticized Anheuser-Busch’s Bud Light ad as the “worst ad in history,” leading to a significant drop in the company’s market capitalization.

As the leading candidate for the Republican presidential nomination, Trump has shown his support for UFC by attending multiple events. He was accompanied by Dana White and Kid Rock during UFC’s Dec. 16 event in Las Vegas.

Trump’s association with the promotion dates back to previous years, having attended other UFC events.