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With the help of a public relations firm, a mask that spied on Tesla employees

There has been a lot of talk recently about the Tesla company led by American billionaire Elon Musk, after the controversy over the reduction in the number of employees, documents and documents revealed that Musk was spying on his employees on the site. social network Facebook.

Invoices and other documents linked to a consultancy firm called MWW PR show that Tesla hired the PR firm to monitor employees on Facebook in 2017 and 2018, as some workers tried to form a union at the Tesla plant. in California.

Group monitoring of employees on Facebook

The company has been keeping an eye on two key things it claims, namely discussions about alleged unfair employment practices at Tesla and an allegation of sexual harassment, according to documents describing its work.

Although the records confirm that Tesla has been monitoring employees online for a long time, they hold new meaning for observers seeking a greater understanding of the priorities of the social media by CEO Elon Musk.

Logs showed Tesla paid MWW to monitor a Facebook group belonging to its employees and research in specifically the regulators and their plans, according to CNBC.

Tesla Communications Manager

Meanwhile, Tesla’s then director of communications, Dave Arnold, had a close relationship with the public relations and consulting firm the automaker had hired to do the job.

Arnold served MWW for approximately 4 years from 2011 to 2015 as a vice president, having served as the communications director for a former representative.

A spokesperson for MWW PR told CNBC that the company held consultations with Tesla in 2017 and 2018 on employee communications during the company’s rapid growth period. “It is common practice to review media coverage and general social conversations about a company to gain insight into the issues and stakeholder perceptions of the brand,” he explained.

Tense relationship with trade unionists

Interestingly, that period saw Tesla and its CEO clash with union supporters for years. In 2017, Tesla fired a union activist named Richard Ortiz, and in 2018 Musk tweeted a comment that he deemed federal labor laws violated.

The National Labor Relations Board ordered Tesla to reinstate Ortiz and Musk to cancel his tweet, which they say threatens workers’ compensation.

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