4 Very Best Website Builders to Create Your eCommerce Website & Why

4 Very Best Website Builders to Create Your eCommerce Website & Why

E-commerce continues to solidify its status as a leading sales channel worldwide. Last year, its global retail revenue reached more than 5 trillion USD. Due to its potential to be a lucrative business, e-commerce sites multiply rapidly – a trend that shows no signs of slowing down. To put things into perspective, there were 9.7 million e-commerce sites in 2020. That number grew by more than 200% to 19.8 million in 2021.

The growth of e-commerce websites is also an effect of improved accessibility. In today’s digital landscape, you’re not limited anymore to hiring web developers just to build your website. It’s only an option due to the existence of numerous website builders that cover all aspects of site creation, from design to technical configurations. In another post, we shared some tips on creating your own website using WordPress, which is a popular platform for such projects. This tool and others like it can deliver professional-looking websites that can get you up and running in a matter of days.

This article looks at four of the best website builders for business owners who are new to the e-commerce space.

Square Online

Square Online Store was the result of an acquisition when Square bought the popular website builder Weebly in 2018. Its core functionality is the integration of Square’s payment system. It offers features like order fulfillment and pickup, inventory management, and checkout processing all in one platform. You have the option of creating a single-order page or a multi-page e-commerce website. That means you have what you need, whether you’re just starting out or expanding your business.

Square also has partnerships with other digital solutions, such as PayPal and Instagram. These integrations allow you to set up alternative payment options for users, as well as create gift cards for welcoming new customers. The tool lets you pick a domain name and email that you can use as well for your e-commerce business.

Shopify

Shopify has been around since 2006. It’s one of the largest e-commerce platforms, as it runs 20% of e-commerce websites globally. As of November 2022, there are more than 4 million live e-commerce websites that were built with this tool.

It’s popular with both new and experienced business owners due to its range of solutions tailored specially for e-commerce. Shopify has its own payment and shipping gateways called Shopify Payments; the Shopify POS system for point-of-sale hardware support; Shopify Markets for selling products internationally; Shopify Email for email marketing; and even a tax calculator. The platform provides analytics as well and lets you create buyer personas or profiles that can be useful for sales forecasts and other important reports.

There’s also a Shopify “buy button” widget that can be embedded on any blog or website. If you like to spread the word about your new e-commerce site, one strategy is to partner with bloggers and other website owners. Let them add the Shopify button that can take users to your product page.

Webflow

Webflow is another great option for beginners as it’s a “no code” website builder that lets you add and customize elements of your project via an intuitive interface. It runs on Amazon Web Services, giving it a ‘no downtime’ advantage and fully managed backend processes like updates and framework installations.

Another good thing about Webflow is that you can build your website for free as you will not be charged until it is live. This means you have more flexibility in creating all aspects of your e-commerce site, from product catalogs to checkout pages. Once you’re happy with everything, the next step is to select a domain and site plan for launching.

BigCommerce

BigCommerce mainly targets businesses with high product volume and revenue. It’s great for medium to large enterprises that plan to build an e-commerce presence. If you have brick-and-mortar stores, for example, and would like to expand by selling online, BigCommerce can provide what you need.

You can get started with the platform’s Page Builder and work with 12 free themes or select among 183 paid templates. This tool also offers multichannel support for selling on different online marketplaces like Amazon, eBay, and Facebook. Another interesting feature is that it lets you track customer activity based on how users interact with your product pages. The data can be used to make adjustments to your e-commerce website, like content updates.

In Conclusion

The four website builders above are perfect for beginners since they don’t require in-depth technical knowledge like coding. Picking the right one comes down to the features that best match your business requirements. Create an account, check the on-platform tutorials, and navigate the user interface to begin building your e-commerce website.