Amazon Music Partners with Bandsintown to Expand Merchandise Integration

Amazon Music announced a new merch integration with concert discovery platform Bandsintown to allow more than 590,000 artists to promote their merchandise on the Bandsintown website and app. Previously, artists could only link their Shopify store.

The new merchandise featured on Bandsintown is from the Amazon Music Artist Merch Shop that launched in 2021. The centralized hub offers apparel, CDs, vinyl, accessories, and more from top artists such as Billie Eilish, Olivia Rodrigo, Adele, Blackpink, Luke Combs, Justin Bieber, and Doja Cat, among others.

Amazon Music recently collaborated with artists Fall Out Boy and Beyoncé, who will both have their exclusive merch collections available on their Bandsintown profile pages. Fans can shop items for Fall Out Boy’s So Much For (Tour) Dust tour and Beyoncé’s Renaissance World Tour.

Enhancing Artists’ Reach and Revenue Generation

The merch integration is available for artists registered with Bandsintown for Artists, Bandsintown’s platform that gives artists access to marketing tools and lets them promote merch drops, new albums, and live events through in-app notifications, email, and social media.

This collaboration between Amazon Music and Bandsintown comes at a time when concert tickets prices continue to skyrocket. According to the Wall Street Journal, the average price of a concert ticket on SeatGeek has doubled in the past five years, rising from $125 in 2019 to $252 in 2023. With the merch integration, artists can tap into an additional revenue stream, while fans can show support through more affordable merchandise.

“Merch is an opportunity to demonstrate fandom and a critical source of revenue at times when touring costs are rising,” said Fabrice Sergent, Bandsintown co-founder and managing partner, in a press release. “We’re proud to come together with Amazon Music to further our mutual goals of helping artists and their fans.”

Expanding the Reach of Amazon Music Artist Merch Shop

Bandsintown, with its 80 million registered users, provides a significant platform for artists to reach more fans and promote their merchandise. The integration with Bandsintown allows artists to leverage the popularity of the platform and expand their reach.

This move is part of Amazon Music’s ongoing efforts to provide comprehensive coverage of the music industry and empower artists to connect with fans in innovative ways. By collaborating with Bandsintown, Amazon Music further solidifies its position as a leading music streaming platform supporting artist development and revenue generation.