If you’ve ever wanted to achieve Dua Lipa’s iconic soft glam makeup look, now’s your chance. The buzz is real as fans can finally emulate the signature charm of the pop sensation.
In an exciting collaboration, celebrity makeup artist Katie Jane Hughes has partnered with ILIA Beauty to launch the brand’s first-ever powder blush: Soft Focus Blurring Blush. This innovative product is set to redefine how we think about blush.
Imagine a blush that starts as a creamy texture and transforms into a feather-soft powder—this is what ILIA’s new blush offers. It not only delivers a weightless and easily blendable finish but also visibly blurs pores, evoking the soft focus effect often desired in photography.
What makes this blush truly stand out is its blend of skincare and makeup. Enriched with ingredients like edelweiss extract to smooth the skin and minimize fine lines, plus winged kelp extract for hydration, it’s a game-changer. The plant-based squalane locks in moisture, making your cheeks look fresh and youthful.
In the words of ILIA founder Sasha Plavsic, the aim was to create an “ethereal softness.” Drawing inspiration from the Gaussian blur effect, Plavsic envisioned a powder blush that doesn’t emphasize skin texture, while offering a buildable flush of color.
Designed for versatility, the Soft Focus Blurring Blush comes in eight stunning shades, each providing a second-skin finish. This innovative product is available on ILIA Beauty’s website and can also be found at both Sephora and Ulta, in-store and online.
ILIA Beauty, a pioneer in clean beauty, is celebrated for its commitment to effective, skin-friendly ingredients. Fans were recently thrilled to learn about a collaboration with Solange Knowles, showcasing a collection of her ILIA favorites, aptly titled The El Dorado Ballroom Edit by Solange. The collection features bestselling items such as the Super Skin Tint SPF 40, Eye Stylus Shadow Stick, Limitless Lash Mascara, In Frame Brow Gel, and the Lip Wrap Reviving Balm.
With this luscious new blush hitting the market, makeup aficionados are buzzing with excitement, eager to achieve that coveted soft-focus glow just like their favorite stars.