Reddit Revamps Privacy Settings: Removes Ability to Opt Out of Ad Personalization

Reddit Revamps Privacy Settings to Enhance Ad Personalization

Reddit said Wednesday that the platform is revamping its privacy settings with an aim to make ad personalization and account visibility toggles consistent. Most notably though, it is removing the ability to opt out of ad personalization based on Reddit activity.

Improved Accuracy and User Experience

The company said that it will still have opt-out controls in “select countries” without specifying which ones. It mentioned in a blog post that users won’t see more ads but they will see better-targeted ads following this change.

“Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in,” Reddit said.

The company is essentially removing the option to not track you based on whatever you do on Reddit.

Consolidation of Ad Settings

Additionally, Reddit is consolidating two toggles on showing ads based on activity and information from partners into one toggle. So there is no way to separate those two settings now.

Post Recommendations and Advertising Categories

Reddit is seemingly removing toggles for getting post recommendations based on “general location” and activity on partner sites and apps. It’s not clear if this means those parameters will be used for post suggestions by default and there is no way to turn them off.

The social network said it will also roll out controls to limit certain advertising categories such as alcohol, weight loss, dating, gambling, pregnancy, and parenting.

Limiting Ads but Ensuring Accuracy

The company noted that ad-limiting controls will possibly show you fewer ads from mentioned categories if the toggles are turned off, but won’t possibly filter out all ads. Reddit justified this by saying it uses manual tagging and machine learning to label ads, so there is a chance that it is not 100% accurate.

Simplifying Location Customization

Reddit is also simplifying its location customization setting under a single menu, which will be easily accessible through settings on apps and on the web.

Monetization Efforts and Future Plans

The social platform has made several changes to increase monetization. It infamously made changes to its data API terms that led to many third-party clients shutting down and subreddits protesting in retaliation. Last week, it rolled out a new creator rewards program to incentivize people to post more and better content on the platform. But it also introduced a change that made it easier for users to purchase Gold rewards.

In an interview with The Verge in June, Reddit CEO Steve Huffman responded to IPO rumors and said, “Getting to breakeven is a priority for us in any climate.”

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