TikTok Testing New In-App ‘Trendy Beat’ Shopping Section for Products Shipped by ByteDance Subsidiary

TikTok, the popular social media platform, has been making headlines recently with the news of its in-app shopping section called “Trendy Beat”. Currently being tested in the UK, Trendy Beat is a shopping feature that showcases popular products that have appeared in trending videos. Interestingly, the feature includes products such as tools for ear wax extraction, which have gained immense popularity over time. Although this feature is not yet being tested in the US, TikTok has filed a trademark application for Trendy Beat in the country, indicating the possibility of expansion in the future.

TikTok’s e-commerce strategy, until now, has been focused on letting brands sell on the platform through TikTok Shop. However, with the introduction of Trendy Beat, the platform is now selling its own products, which puts it in direct competition with e-commerce giants like Amazon and Shein. While TikTok’s e-commerce ventures are still in their early phases in the US, the app has already influenced users’ shopping habits. The introduction of the Trendy Beat feature could further push sales by providing direct access to a discovery and purchasing experience within the app.

Overall, with the introduction of Trendy Beat, TikTok is taking a significant step toward becoming a major player in the e-commerce industry. It is an exciting development for TikTok users who can now shop for popular products directly within the app, without having to switch to another platform.