The media landscape continues to evolve, with more cross-platform media presence planned for the London Book Fair at ExCeL London.
Declining Attendance and Competitive Pressure
The standalone market has seen a shift in participation. MIP London 2026 reportedly drew approximately 2,000 delegates, a decrease from the 2,800 attendees who participated in the inaugural 2025 edition.
Industry analysts point to the heavy competition from the established London TV Screenings as a primary factor. The screenings, which are organized by major distributors, have become the dominant draw for international buyers in the spring, making it difficult for secondary, fee-based markets to maintain momentum. By aligning more closely with the London Book Fair, industry stakeholders are leaning into the growing trend of book-to-screen adaptations.
A Multi-Media Hub at ExCeL London
The London Book Fair is continuing its transformation into a cross-platform media hub. For the 2027 cycle, the Children’s Media Conference (CMC) will also relocate from its long-time home in Sheffield to join the fair at ExCeL London.
The convergence of these events—including the FutureBook conference—aims to bring together publishers, TV producers, and digital creators under one roof. The sessions focus on how literary properties can be scaled into global entertainment franchises.
The company’s flagship event, MIPCOM Cannes, remains unaffected and continues to serve as the primary global hub for content sales and co-production. For industry professionals, the environment reflects a broader industry pivot where the value of a property is increasingly tied to its multi-platform potential rather than standalone broadcast rights.
