Allen Media Group Expands Advertising Sales Team with Key Hires
In the wake of significant shifts within the entertainment industry, Allen Media Group has made an assertive move by hiring four seasoned advertising sales veterans from Warner Bros. Discovery. This strategic recruitment comes as the company seeks to bolster its advertising capabilities across a wide array of platforms, including its 27 television stations, cable channels, and streaming services.
Who Are the New Additions?
The newly appointed executives are Robert Latorre, Stephanie Jackson, Tina Messina, and Larry Alecia. Each brings a wealth of experience from their tenure at Warner Bros. Discovery, which positions them to effectively drive ad sales and expand the company’s market presence.
Robert Latorre: Senior VP of National Ad Sales
Robert Latorre, now the Senior VP of National Ad Sales at Allen Media Group, brings 25 years of experience in media sales from Warner Bros. Discovery. Previously, he served as the Senior VP of Convergent Advertising Sales for Food Network, TLC, and OWN, making him well-equipped to lead the charge in national ad sales for the company.
Stephanie Jackson: Senior VP of West Coast Sales and Partnerships
With a remarkable 21-year career at Warner Bros. Discovery, Stephanie Jackson takes on the role of Senior VP of West Coast Sales and Partnerships. Before joining Allen Media Group, she played a pivotal role as the Senior VP of Cross Portfolio Sales for the Western Region, where she developed strategic partnerships that elevated the company’s sales performance.
Tina Messina: VP of Performance Marketing
Tina Messina has been appointed VP of Performance Marketing, adding another layer of expertise to the team. A veteran with 23 years in the advertising realm, Messina was previously the VP of Advertising Sales for Direct Response Linear and Digital at Warner Bros. Discovery. Her experience aligns seamlessly with Allen Media Group’s objectives to enhance digital marketing capabilities.
Larry Alecia: VP of Advertising Sales
Larry Alecia rounds out the new hires as VP of Advertising Sales. With a solid 15 years at Warner Bros. Discovery, he served as VP of Portfolio Sales and brings significant experience in navigating the ever-evolving landscape of media sales.
A Vision for Growth
Byron Allen, the founder, chairman, and CEO of Allen Media Group, expresses enthusiasm about these hires, stating, “We are delighted to have these four outstanding ad sales executives join our Allen Media Group family. Allen Media Group is aggressively investing in and expanding our excellent ad sales team to better service our clients and increase our market share.†This statement underscores the company’s commitment to growth and adaptation in an increasingly competitive marketplace.
Expanding Media Holdings
Allen Media Group is not just focused on traditional media; it also operates streaming platforms like HBCU Go and the Weather Channel Streaming App. Its diverse portfolio includes channels like Pets.TV, Comedy.TV, Recipe.TV, Cars.TV, and TheGrio Television Network, evidencing a comprehensive strategy that appeals to various audience segments.
The additions of Latorre, Jackson, Messina, and Alecia are likely to strengthen these platforms further, enhancing advertising reach and effectiveness.
As the entertainment industry continues to evolve, Allen Media Group’s proactive approach in expanding its sales team reflects a forward-thinking strategy essential for capitalizing on new opportunities. As these seasoned veterans take the helm, we anticipate seeing significant advancements in the company’s advertising capabilities, ultimately benefitting both their clients and audiences alike.
For more insights into media trends and innovations, check out our recent discussions on advertising in the digital age, the future of streaming platforms, and more about Allen Media Group’s initiatives.