TikTok Expands Advertising Opportunities with “Out of Phone” Program

TikTok, the popular short-form video app, is partnering with more companies to expand its advertising opportunities for brands. The company’s new program, called “Out of Phone,” will bring existing campaigns to billboards, movie screens, and various venues.

New Partnerships Foster Advertising Growth

As part of the “Out of Phone” program, TikTok has partnered with a range of companies to extend its advertising reach. These partnerships include VEVO, a popular music video network; ReachTV, a major in-airport television network; Loop TV, a free streaming TV service for businesses; Raydiant, a brick-and-mortar experience platform; GSTV, a gas station ad company; Screenvision, a cinema advertising company; and billboard companies DIVE Billboards and Adomni.

Amplifying Brands’ Reach to a Wider Audience

The new out-of-home solution, “Out of Phone,” is expected to significantly expand TikTok’s advertising revenue. By showcasing campaigns on billions of screens worldwide, companies will have the opportunity to reach a much wider audience than ever before.

Taking TikTok Beyond the Palm of Your Hands

“With Out of Phone, we’re taking TikTok beyond the palm of our hands and into everyday life,” said Dan Page, global head of distribution at TikTok. This move reflects TikTok’s commitment to extending its reach beyond the digital platform.

Partnerships and Innovations Drive TikTok’s Advertising Growth

This latest announcement follows TikTok’s recent collaboration with Disney to become one of its publishing partners for TikTok’s premium ad product, Pulse Premiere. Additionally, TikTok has been testing an ad-free subscription tier that may soon be available to users for a monthly fee of $4.99.

As TikTok continues to expand its advertising opportunities through partnerships and innovative solutions, brands can expect even greater exposure and engagement with their campaigns.