Twitter Rebrands with New X Logo in Android App Update
Twitter Updates Android App with New Branding
Twitter updated its Android app today by replacing the iconic bird logo with its new X logo — the latest step in its ongoing rebranding efforts.
The company also updated its app listing on the Google Play Store to reflect the new branding with screenshots of the app with black backgrounds and the X logo. The social network has tried to make sure that there is no Twitter branding visible in these screengrabs.
“The X app is the trusted digital town square for everyone,” the app’s description reads. The company also mentioned that users are able to upload and watch videos up to 3 hours long in the app details. However, the Twitter Blue support page says that subscribers can upload videos up to 2 hours long.
Notably, the company’s Twitter Lite app still has all the Twitter branding. But it’s not surprising given that the app was last updated in May 2021.
Earlier this week, the social media company changed its official handle from @twitter to @X along with other affiliated handles shedding the “Twitter” moniker. The owner of the original @X, Gene X Hwang of the corporate photography and videography studio Orange Photography, told AsumeTech that the company just took over the handle without any warning or compensation. In a letter, the company offered Hwang a tour of X’s HQ and X merchandise a “reflection of our appreciation.”
Twitter has updated its Android app by replacing its iconic bird logo with a new X logo, as part of its ongoing rebranding efforts. The company has also changed its app listing on the Google Play Store to reflect the new branding, showcasing screenshots of the app with black backgrounds and the X logo. This move aims to ensure that there is no trace of the old Twitter branding in these promotional materials.
The revamped app, now featuring the X logo, positions itself as “the trusted digital town square for everyone,” according to its description. It boasts several new features, including the ability for users to upload and watch videos that are up to 3 hours long. However, it’s worth noting that the Twitter Blue support page states that subscribers can upload videos up to 2 hours long, creating some disparity in the information provided.
Despite the new branding on Twitter’s main Android app, the Twitter Lite app has retained the original Twitter branding. This lack of rebranding is not surprising, considering that the app was last updated in May 2021.
Twitter’s Updated Android App with New X Logo
Twitter has made changes to its Android app, replacing its well-known bird logo with a fresh X logo as part of its rebranding efforts.
New App Listing and No Trace of Twitter Branding
The Google Play Store now showcases the updated app listing, complete with screenshots featuring the X logo against black backgrounds. Twitter has deliberately removed any Twitter branding from these promotional materials.
A Trusted Digital Town Square with Extended Video Features
The app’s description highlights its role as a trusted digital space accessible to all users. It also claims to allow video uploads and streaming for up to 3 hours, although there seems to be a discrepancy as Twitter Blue’s support page states a limit of 2 hours for subscribers.
Different Branding for Twitter Lite
While the main Twitter Android app has undergone rebranding, the Twitter Lite app still reflects the original Twitter branding. This may be due to the app’s last update being in May 2021.
Official Handle Change from @twitter to @X
Twitter’s recent handle change from @twitter to @X, along with other associated handles, has caused some controversy. The original owner of the @X handle, Gene X Hwang of Orange Photography, expressed surprise as the company took over the handle without prior notice or compensation. Twitter has since offered Hwang a tour of X’s headquarters and merchandise as a token of appreciation.
