Why Rockstar’s Grand Theft Auto 6 Should Learn From Bethesda’s Starfield Launch Strategies

Grand Theft Auto 6 is one of the most anticipated video games of all time, which is unique. Because of this, any news about the title, whether from an official source or not, is getting a lot of attention and scrutiny that has never been seen before.

Rockstar will have to be very careful with announcing updates for Grand Theft Auto 6 before it comes out. The company would do well to look at how other studios have handled announcements for games similar to Grand Theft Auto 6. Rockstar might want to look at how Bethesda announced Starfield, which has made and learned from its own mistakes.

Starfield doesn’t quite live up to the excitement surrounding Grand Theft Auto 6, but it’s safe to say it comes close. Starfield will be the first brand-new IP from Bethesda in more than 25 years. It will be a big space-based RPG that has caught the attention of many fans.

Starfield was first announced in 2018, but the game’s developers were smart enough to avoid making any more announcements while the game was still being made. Starfield did, however, get a teaser trailer at E3 2021 and an initial release date of November 2022 that didn’t work out. Since the first release has been pushed back, it’s clear that Bethesda will be much more careful and sure in any future announcements.

According to a recent announcement, Starfield is set to come out on September 6, 2023. Despite the game’s revised release date being so close, Bethesda still needs to give out more information. For example, Starfield has not been included in recent Microsoft and Bethesda events. On June 11, Starfield will have its event called “Starfield Direct.”

What the release of Starfield can teach Grand Theft Auto 6

Even though Grand Theft Auto 6 has been talked about a lot for a long time, Rockstar hasn’t said much about it. Grand Theft Auto 6 was confirmed by a small tweet in February 2022. Since then, the only real news about the game came from the now-famous leaks of Grand Theft Auto 6 in September 2022, which sent the gaming industry into a frenzy.

Rockstar needs to be very clear and sure about any future GTA 6 announcements. The leaks mentioned above make it more important to be careful when confirming significant details about the highly anticipated game. With this in mind, the most important thing Rockstar can learn from how Bethesda released Starfield is not to make promises about something like a release date too early.


As well as this, Rockstar would follow Bethesda’s more modern approach to Starfield, which is to give the game its platform for making announcements when it is close to being released and has much to show fans. Even though there will always be much buzz about GTA 6, the release will only be able to avoid problems with wrong release dates and long gaps between official announcements and updates. With this in mind, Rockstar would take a page from Bethesda’s recent Starfield strategy to manage fan expectations and avoid bad press.